Branding | Logo | Conceptualisation
HVAI:
Brand Identity
HVAI:
Brand Identity
This project involved the conceptualisation and design of a complete brand identity for HVAI (High Voltage Artificial Intelligence). The work highlights my ability to translate a complex, technical concept into a clean and modern visual language.
Application & Deliverables:
Beyond the logo, the project included the full brand rollout across various assets to ensure consistency. This involved designing:
Beyond the logo, the project included the full brand rollout across various assets to ensure consistency. This involved designing:
- A logo suite for both light and dark backgrounds.
- Business cards that reflect the brand's minimalist and professional aesthetic.
- Infographic poster that translates complex data and research into an easy-to-understand visual format.
Concept & Design Rationale:
The name "High Voltage" served as the core inspiration for the brand. I designed the logo to visually represent a bolt of lightning, symbolizing intelligence, power, and speed. By integrating the lightning bolt directly into the letter "V," the logo becomes a dynamic and memorable mark. The typography is modern and strong, with a clean sans-serif font that conveys professionalism and cutting-edge technology. The primary black and white color palette reinforces this sophisticated and high-tech feel.
