Conceptualisation & Development
Shopee Brand
Guidelines
Shopee Brand
Guidelines
A curated collection of brand guidelines designed for Shopee as part of Regional Branding initiatives. It required a balance of creative innovation and consistent brand expression across diverse markets. The work encompassed conceptualisation, execution, and adaptation of logos, key visuals, brand guidelines, and multi-channel assets to strengthen brand identity and business objectives.
Included in this showcase:
- Shopee Choice Guidelines
- SBP Annual Report (Coverpage)
- Shopee Choice Guidelines
- SBP Annual Report (Coverpage)
I’ve been involved in projects that required both individual ownership and collaborative teamwork, where I led design directions, created campaign assets, and partnered with fellow designers to ensure scalability and consistency.
Shopee Choice Guidelines
Developed a regional brand guideline on the existing Shopee Choice logo, enabling seamless adoption across local markets. This was a collaborative project, with contributions spanning logo refinement and the creation of marketing collaterals to ensure consistent brand expression region-wide.
Shopee Brand Protection Annual Report
Designed the cover page for the annual report as part of a collaborative effort. The design was adopted and in use year after year.
Designed the cover page for the annual report as part of a collaborative effort. The design was adopted and in use year after year.
