Branding | Visual Identity | Conceptualisation
Shopee Branding
& Campaigns
Shopee Branding
& Campaigns
A curated collection of logo designed for Shopee as part of Regional Branding and Campaign initiatives. Each logo reflects a unique balance of brand alignment, strategic messaging, and visual clarity, built to serve distinct business objectives while staying true to Shopee’s brand identity.
Included in this showcase:
- Shopee Brand Protection (SBP)
- HairScan Launch (Unilever Collaboration)
- Shopee X Mastercard Partnership
These logos were designed with scalability, versatility, and cross-platform application in mind, ensuring consistency across digital, print, and product touchpoints.
- Shopee Brand Protection (SBP)
- HairScan Launch (Unilever Collaboration)
- Shopee X Mastercard Partnership
These logos were designed with scalability, versatility, and cross-platform application in mind, ensuring consistency across digital, print, and product touchpoints.
Shopee Brand Protection
A comprehensive branding concept for Shopee's Brand Protection. The logo was designed to communicate the brand's commitment to security and partnership. The core mark features four interlocking shapes, with three in orange representing Authenticity, Protection, and Security, and a single blue shape symbolizing the trustworthy relationship with brand partners. Although it was not the final choice, this design was recognized as one of the top three concepts
Exploration & Refinement
The logo development process began with a wide exploration of concepts — experimenting with different interlocking forms, visual weights, and layout compositions. From abstract lock motifs to structured geometric interpretations, various directions were sketched to test clarity, balance, and brand alignment. Through iterative refinement, the design was distilled into a final mark that balances simplicity, scalability, and visual symbolism, effectively representing Shopee’s Brand Protection identity
HairScan Campaign
A collaborative project to develop the brand identity and digital assets for the HairScan campaign. While the final approved logo was a concept from another designer, my contributions were crucial to the project's success. I developed several logo options, with one of my concepts being a top-two finalist. My primary role involved adapting the approved visual identity and key campaign assets across various formats, ensuring a seamless and consistent brand rollout for the entire digital campaign.
Shopee × Mastercard Partnership
A regional campaign for a major partnership between Shopee and Mastercard. I was responsible for the entire project lifecycle, from conceptualising and designing the key visuals (KV) from start to finish to adapting the final creative for various in-app assets. This campaign required a strong understanding of visual hierarchy and brand guidelines to ensure a seamless and effective rollout across the entire region. The work highlights my ability to not only create a compelling concept but also to execute it with precision, ensuring consistent and impactful messaging
